1[40. Unauthorized use of words showing imitation prohibited.- (1) There shall not be written in the statement or label attached to any package containing any article of food the word “imitation” or any word or words implying that the article is a substitute for any food, unless the use o f the said word or words is specifically permitted under these rules. 14
2(2) Any 3(fruit syrup,] fruit juice, fruit squash, fruit beverage or cordial or crush, which does not contain the prescribed amount of fruit juice, shall not be described as a fruit syrup, fruit juice, fruit squash, fruit beverage or cordial, or crush, as the case may be, and shall be described as a synthetic product. Every synthetic product shall be clearly and conspicuously marked on the label as “synthetic” and no container containing such product shall have a label, whether attached thereto or printed on the wrapper of such container, or otherwise, which may lead the consumer into believing that it is a fruit product. Neither the word’ fruit’ shall be used in describing such a product nor shall it be sold under the cover of a label which carries picture of any fruit. 4[* * *]
Carbonated water containing no fruit juice or pulp shall not have a label which leads the consumer into believing that it is a fruit product.]
5[(3) Any fruit and vegetable product alleged to be fortified with vitamin C shall contain not less than 40 mgm. of ascorbic acid per 100 mgm. of the product.]
1. Amended by S.R.O. 2775, dated 24th November, 1956, G.S.R. 1211, dated 20th December, 1958 and G.S.R. 169. dated 2nd February, 1961.
2. Subs. by G.S. R. 1533, dated 8th July, 1968.
3. Subs. by G.S.R. 1211, dated 9th December, 1958.
4. The words “The product containing added natural flavour shall be labelled as “CONTAINS ADDER) FLAVOUR” whereas the product containing synthetic flavour, shall be labelled as “ARTIFICIALLY FLAVOURED” omitted by G.S.R. 293 (E), dated 23rd March, 1985.
5. Ins. by G.S.R. 992, dated 4th June, 1971.
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